Boosting traffic to any website is a big challenge. There are two basic options : Search engine optimization (SEO) and Pay-per-click (PPC) advertising.
Traffic coming from SEO ( organic ) is free of cost where as traffic generated from PPC is not free. It costs per click as the name itself implies. This is the basic difference between Search Engine Optimization (SEO) and Pay Per Click (PPC).
Both SEO and PPC are part of Search Engine Marketing (SEM) . These are the tools used for overall Internet Marketing campaign.
Pay per click (PPC) or Cost per click (CPC) , is an internet advertising model used to bring traffic to websites, in which advertisers pay the a website owner or a host of website or search engine when the ad is clicked. The amount paid for one click is called as Cost per Click. PPC advertising programs provided by Google Adwords, Yahoo Search Marketing and others.
SEO: First page positions achieved if your web site is optimized for search engines – Long Term Results
PPC : The first page ad position can be achieved by paying a higher cost per click (CPC) – Instant Results
Why Pay Per Click is Good
PPC advertising model can generate traffic instantly. Higher is the bid for keyword , higher is the position of advertisement in the search results and potential customers will see you first. If someone is searching for the key phrases on which bid is placed and the ad is a well-written, clicks will be generated the moment the ad is activated.
PPC Management
Our PPC management services are specially designed to assist business grow by maximizing the return on investment from money spent on Online internet advertising. Pay Per Click campaigns, whether it is Google Adwords – Bing Ads – Yahoo advertizing – Facebook or Twitter ads, can generate instant targeted traffic which is what you need to make more sales and brand building.

Features of Our PPC Management Packages
• Dedicated Account Manager – A dedicated account manager is assigned who is responsible for running each account.
• Account Setup – We create separate PPC campaigns account for each customer using best standards and practices of the industry.
• Keyword Research – We do keyword research and identify those keywords which are best for the business goals of customer’s online advertising and help business grow.
• Ad campaign Design – We create unique Text ads and Display ads necessary to run customer campaigns. If video ads are needed , we will make those also.
• Google Analytics Integration – Results of our PPC campaigns will be available via the wonderful reporting platform of Google Analytics.
• Conversion Tracking – To monitor the results of running PPC campaigns conversion tracking is done. It is like driving with blind eyes if we do not do conversion tracking. We must know which PPC compaign works best for our products . Campaigns are modified and redesigned if expected results are not achieved.
• Mobile Ads – Now -a- days lot of traffic is coming from mobiles. Mobile targeting is a must now . The Text and Display Ads compaigns are optimized for mobiles and tablets users.
• Progress Reports – Each month we send detailed reports to customers mentioning the progress results of the running compaigns and new works or modifications carried out on campaigns.
• Campaign management– PPC is not a one time type job. Our experts monitor campaigns on a daily basis and do necessary modifications regularly as and when required to make sure that they are running optimized and without any problems towards best results.
• Landing Page Optimization Review – To get best results we need a high converting landing page and our team guides customer developers technically for achieving this goal.
• Customer Support – Good Service Support is our highest priority. Telephonic conversation , Emailing and Chat support ; all types of Customer services are provided for easy customer access to our support team.

So Get Ready, Get visible & Get noticed!
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